Co-founder and CEO of Butterfly Effect. Former Global Head of Social Content at Gymshark. Co-host of The Bottleneck with Rory Sutherland. Elfried helps brands turn audiences into communities.
Community, marketing and leadership, told with an operator’s perspective.
LinkedIn follower demographics · October 6, 2026.
September 9 to October 6, 2026.
A marketer’s perspective on understanding audiences and building stronger brands.
View Sprout Social collaboration ↗
AI video tools brought into a creator-led product story.
View Luma AI collaboration ↗
OpusClipVideo repurposing through the lens of a working creator.
View OpusClip collaboration ↗Rory Sutherland and Elfried explore the ideas shaping marketing, business and culture. Available as studio conversations, on-location episodes and live editions.
Studio episodes with Rory and Elfried, featuring expert guests, a distinctive point of view, and stories worth sharing.
On-location conversations and social highlights built around a brand or leadership story.
Stage conversations and live editions with a life beyond the room.
Creator-native content, executive conversations and live experiences.
Talking-head video with supporting B-roll, built around a product, tool, or operating lesson Elfried genuinely uses.
On-camera event or campaign reviews and team interviews that turn the work into useful stories for marketers, press, and awards audiences.
Invitation-only dinners and behind-the-scenes experiences connecting founders, CMOs, CEOs, creators, and enterprise decision-makers.
In-person or virtual conversations on community, marketing, leadership, and creator-led growth for conferences and business audiences.
A distinctive marketing and community voice for conferences, customer gatherings, and internal teams.
Connect content, podcast and live formats around one idea. Learn from the response and build a deeper collaboration.
Text, visual, and long-form stories connecting a brand to leadership, community strategy, workplace culture, or audience-led growth.
Creator-led walkthroughs and video with supporting copy that place a product inside a credible professional workflow.
A sequence of useful stories that builds understanding, conversation, and familiarity over time.
Explore a collaboration with Elfried across content, The Bottleneck or live experiences.