Social Strategy & Basketball Storytelling

Jack Appleby

Social strategist and Future Social founder. Jack makes marketing ideas useful, and brings the same storytelling instinct to his basketball series, How To Hoop Forever.

Social Strategy Creator Economy Content Marketing Basketball
Jack Appleby
LinkedIn~91K Followers
X81,140 Followers
Future SocialMarketing Newsletter
How To Hoop ForeverBasketball Creator
Audience

Marketing Insight. Basketball Culture.

Two distinct creative lanes: practical social strategy for marketers, and a personal basketball story for sports and lifestyle brands.

~91K
LinkedIn followers
81,140
X followers
~77.9K
Basketball TikTok followers
~9.13K
Basketball YouTube subscribers

Public channel counts: October 23, 2026; LinkedIn: October 22. Rounded figures are shown with ~.

Made for Marketers

Social strategy, campaign breakdowns and creator marketing, across Jack’s professional channels and weekly email newsletter.

A Basketball Comeback Story

Life on the court, training and the pursuit of better performance, told through Jack’s own experience.

LinkedIn · October 8 Post Viewers

Practitioners and Business Leaders

Roles & Seniority

Senior: 32% · Director: 15% · Manager: 8% · Owner: 8% · VP: 4% · C-suite: 4%.

Leading job titles: Founder 7%, Co-Founder 3%, Marketing Manager 2% and Social Media Manager 2%.

Industries & Locations

Advertising Services: 20% · Marketing Services: 10% · Technology/Internet: 8% · Software Development: 6%.

Leading metros: New York 13%, Toronto 8%, Los Angeles 6% and London 4%.

Selected LinkedIn post-viewer demographics, October 8 post, reported October 15, 2026. These describe that post’s viewers, not all followers or newsletter subscribers.

Channel Mix

Where Jack Creates

Selected Campaign Results

Stories Worth Reading and Saving

Product stories, practical frameworks and newsletter integrations that give a brand idea room to land.

Selected historical results for the named posts and edition. Newsletter figures cover the full email edition, not sponsor-only clicks or total subscribers. Results are not representative averages.

Selected Partnerships

Useful Ideas. Natural Integrations.

Activation Options

Ways To Work With Jack

✓

LinkedIn Partner Story

Text, visual or video content built around a useful product, workflow or marketing idea.

✓

Future Social Newsletter Feature

A sponsor integration with the space to explain an idea and why it matters to marketers.

✓

Instagram Feed, Reel, Or Story

Visual storytelling for Jack’s marketing or basketball channels, shaped around the right audience and creative idea.

✓

Cross-Channel Campaign Series

A coordinated story across LinkedIn, Future Social, Instagram and supporting channels.

Ready to Partner?

Partner with Jack

Bring a useful idea to Jack’s marketing or basketball audience.

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