Practical sales. Human connection.
CEO of JB Sales, author and host of Make It Happen Mondays. John helps sellers and sales leaders have better conversations, build stronger teams and put AI to work without losing the human touch.
LinkedIn: November 2, 2026. YouTube subscriber counter received November 2, 2026. Instagram: September 30, 2026.
Sales leaders, frontline sellers and revenue teams. Practical lessons in the feed, deeper conversations on the podcast and ideas worth opening in the inbox.
LinkedIn starts the conversation. YouTube makes room for the full lesson. Instagram brings practical sales ideas to the short-form feed.
LinkedIn: October 6–November 2, 2026. YouTube and Instagram: October 5–November 1, 2026. Channel audiences overlap; account results are not forecast sponsor delivery.
Sales Managers 3% · Account Executives 3%. Founders, Owners, CEOs, Account Managers and Salespeople: 2% each.
Follower demographics · November 2, 2026.
Senior 30% · Entry 24% · Manager 9% · Director 8% · VP 4% · CXO 4% · Owner 4%.
Follower demographics · November 2, 2026. Separate categories, not a combined unique audience.
IT services and consulting 8% · Software development 7% · Technology, information and internet 5%. Companies with 10,001+ employees lead at 13%.
Follower demographics · November 2, 2026.
New York City metro 3%. San Francisco Bay Area, Greater Boston, London and Los Angeles: 2% each. Greater Toronto: 1%.
Follower locations · November 2, 2026. Metro-area shares, not country percentages.
Senior 35% · Director 13% · Manager 9%. Software development and IT services/consulting: 14% each. Account Executives lead job titles at 4%.
October 6–November 2, 2026. Audience reached by content, separate from followers.
United States 73.42% · India 4.56% · Canada 4.13% · United Kingdom 3.16% · Brazil 1.67%.
Other top-ten countries: Australia 1.36%, Ireland 0.99%, Spain 0.84%, Mexico 0.81%, Pakistan 0.67%. September 1–30, 2026.
Instagram · September 1–30, 2026: ages 35–44 lead. Men 59.31% · Women 23.52% · Unspecified 17.17%. Demographics remain specific to each channel.
Practical product education, from the LinkedIn feed to the inbox. These selected historical highlights show the creative approach and measured results—not typical performance, conversions or a forecast.
A product-led sales story that gives sellers a clear next step. 124 reactions, 46 comments and 29 engagements with the sign-up link—not completed sign-ups.
Exact-post export · reported July 1, 2026.
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A sponsored State of Sales conversation, grounded in the challenges sellers face. 18,019 members reached, 126 reactions and 24 comments.
Original post analytics · reported February 10, 2026. Impressions and video views are different measures.
View the original post ↗“I haven’t logged into Apollo.io in over a month.” John uses Apollo Anywhere to explain how sales intelligence fits into the workflow instead of adding another tab. 8,380 members reached and 29 comments.
Exact-post export · reported July 1, 2026.
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A product-use story about asking better questions and listening more closely. Otter becomes part of a practical lesson in better client conversations.
Broadcast export · September 2, 2026. Whole-send metrics, not sponsor-specific clicks or conversions; recipients are not total subscribers.
Read the original newsletter ↗Creator-led sales lessons, product stories and newsletter features.
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