ABM & Demand Generation

Mason Cosby

Practical ABM for lean B2B teams. Mason turns real marketing problems into playbooks, product walkthroughs and conversations people can use.

Account-Based MarketingDemand GenerationB2B SaaS

The Creator

Make ABM useful.

Mason builds repeatable account-based marketing programs at Scrappy ABM. His content brings that hands-on approach to the tools, plays and decisions behind better B2B marketing.

Mason Cosby

ABM ideas, frameworks and product stories.

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Weekly ideas for a low-tech, high-impact ABM program.

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Practical tips, ideas and resources in your inbox.

Scrappy ABM

Playbooks and walkthroughs for marketing and revenue teams.

Scrappy ABM

Conversations with marketers building ABM differently.

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Company updates and account-based marketing.

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LinkedIn

A closer look at Mason’s LinkedIn audience.

Historical LinkedIn demographic snapshot · July 1, 2026.

25,837 followers at the end of the June 1–July 1 export. These are the export’s top demographic categories, separate from the selected Clay post audience below.

Seniority

Senior: 31%
Entry: 17%
Director: 14%
CXO: 9%

Industries

Advertising Services: 15%
Software Development: 12%
Technology, Information and Internet: 9%
IT Services and IT Consulting: 9%

Locations

New York City Metropolitan Area: 6%
San Francisco Bay Area: 4%
Greater Boston: 3%
Greater Chicago Area: 3%

Explore the full audience breakdown

Seniority

Senior: 31%
Entry: 17%
Director: 14%
CXO: 9%
Owner: 8%
VP: 6%
Manager: 6%
Partner: 2%
Training: < 1%

Industries

Advertising Services: 15%
Software Development: 12%
Technology, Information and Internet: 9%
IT Services and IT Consulting: 9%
Marketing Services: 8%
Business Consulting and Services: 5%
Financial Services: 3%
Technology, Information and Media: 2%
Hospitals and Health Care: 1%
Professional Training and Coaching: 1%

Locations

New York City Metropolitan Area: 6%
San Francisco Bay Area: 4%
Greater Boston: 3%
Greater Chicago Area: 3%
Los Angeles Metropolitan Area: 3%
Atlanta Metropolitan Area: 2%
London Area, United Kingdom: 2%
Dallas-Fort Worth Metroplex: 2%
Greater Indianapolis: 2%

Company size

2-10 employees: 18%
11-50 employees: 16%
51-200 employees: 14%
1,001-5,000 employees: 8%
201-500 employees: 8%
10,001+ employees: 7%
501-1,000 employees: 6%
0-1 employees: 5%
5,001-10,000 employees: 3%

Job titles

Founder: 8%
Co-Founder: 3%
Chief Executive Officer: 2%
Marketing Manager: 2%
Marketing Director: 2%
Vice President Marketing: 2%
Account Executive: 2%
Chief Marketing Officer: 1%
Owner: 1%

Top reported categories, not a complete distribution. Categories are shown separately and should not be added together.

Product walkthroughs

Real workflows that show a tool in action.

Newsletters & playbooks

Useful ideas with room for the details.

Workshops & conversations

ABM education built around practical questions.

Selected Partnerships

Show the play. Explain the product.

LinkedIn post · Sep 24, 2026

Turn buying signals into ABM plays.

How Clay's Account Agents connect account history, triggers and the next useful action.

5,631impressions

16saves

Reported Oct 13, 2026.

Post viewers

31% senior professionals
18% software development
13% New York City metro

Read the LinkedIn post ↗

LinkedIn video · May 28, 2026

From rough outline to webinar deck.

Mason's process for turning a Google Doc into a presentation draft with Gamma.

Watch on LinkedIn ↗

LinkedIn post · Apr 28, 2026

Connect AI search to real conversions.

A webinar invitation exploring how referrals from ChatGPT, Claude, Perplexity and Gemini turn into customer conversations.

AI searchAttributionWebinar education

Read the LinkedIn post ↗

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