Bringing GTM Leaders Together
A newsletter feature introduced The Closers Only Club ahead of Pavilion’s GTM week in New York.
September 13, 2026 issue · Results reported October 16, 2026
Building better businesses through community and generous leadership. Sam is the founder and CEO of Pavilion, co-host of Topline, and author of the WSJ bestseller Kind Folks Finish First.

Channel counts · October 23, 2026
Sam writes for founders and go-to-market leaders navigating growth, culture, AI, and the human side of building a company.
A newsletter feature introduced The Closers Only Club ahead of Pavilion’s GTM week in New York.
September 13, 2026 issue · Results reported October 16, 2026
Smart glasses featured in an edition of Sundays with Sam exploring markets, AI, and everyday life.
August 9, 2026 issue · Results reported September 10, 2026
Selected individual issue results, not newsletter-wide averages.
Sam supported Attio’s launch with a quote repost of the CEO’s announcement, highlighting its SQL engine, data connectors and agent-scale infrastructure. A follow-up original post explored what CRM becomes when it acts on behalf of revenue teams.
Launch quote repost · October 14, 2026
Original partner post · October 28, 2026
Substack-led partnerships, with LinkedIn as part of the story.
Thoughtful brand integrations within Sam’s weekly writing on business and leadership.
Executive perspectives that extend a broader newsletter partnership into the feed.
Live conversations and workshops, supported by LinkedIn promotion.
Start a conversation about a partnership rooted in leadership, community, and shared values.