Leadership · Community · Go-to-Market

Sam Jacobs

Building better businesses through community and generous leadership. Sam is the founder and CEO of Pavilion, co-host of Topline, and author of the WSJ bestseller Kind Folks Finish First.

GTM LeadershipExecutive CommunityValues-Led Business
Sam Jacobs
LinkedIn followers127,238
Substack subscribers61,000+
Weekly newsletterSundays with Sam

Channel counts · October 23, 2026

Audience & Channels

A Conversation About Leading Well

Sam writes for founders and go-to-market leaders navigating growth, culture, AI, and the human side of building a company.

Selected Brand Work

Products in a Bigger Conversation

Zig.ai Substack · Newsletter

Bringing GTM Leaders Together

A newsletter feature introduced The Closers Only Club ahead of Pavilion’s GTM week in New York.

53,544Issue recipients
50.33%Issue open rate

September 13, 2026 issue · Results reported October 16, 2026

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Even Realities Substack · Newsletter

Technology That Fits Daily Life

Smart glasses featured in an edition of Sundays with Sam exploring markets, AI, and everyday life.

54,997Issue recipients
51.92%Issue open rate

August 9, 2026 issue · Results reported September 10, 2026

Read newsletter issue ↗

Selected individual issue results, not newsletter-wide averages.

Launch spotlight

A New Architecture for Revenue

Attio LinkedIn · October 2026

Making agentic CRM relevant to leaders.

Sam supported Attio’s launch with a quote repost of the CEO’s announcement, highlighting its SQL engine, data connectors and agent-scale infrastructure. A follow-up original post explored what CRM becomes when it acts on behalf of revenue teams.

Launch quote repost · October 14, 2026
Original partner post · October 28, 2026

Partnership Formats

Built for a Deeper Relationship

Substack-led partnerships, with LinkedIn as part of the story.

Newsletter Partnerships

Thoughtful brand integrations within Sam’s weekly writing on business and leadership.

Connected LinkedIn Stories

Executive perspectives that extend a broader newsletter partnership into the feed.

Speaking & Webinars

Live conversations and workshops, supported by LinkedIn promotion.

Work With Sam

Build Something That Lasts.

Start a conversation about a partnership rooted in leadership, community, and shared values.

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