Sales trainer, SellingSara founder, and Forbes 30 Under 30 honoree. Practical advice on cold calling, social selling, and building better sales conversations.
Practical sales advice across LinkedIn, short-form video, and the SellingSara newsletter.
Discovery, community, and professional reach.
A predominantly U.S. community. Women make up 91.9% of Sara’s Instagram followers. Ages 25–34 account for 28.4%; ages 35–44 for 20.8%. Leading countries: United States 70.5%, United Kingdom 8.5%, Canada 5.0%.
Short-form sales stories reached 6.4M viewers, including 3.3M new viewers. U.S. viewers make up 74.3% of the audience; Canada 7.2% and the United Kingdom 6.8%. Viewers are 86% women, 13% men and 1% other; ages 25–34 account for 54.8%.
68% of impressions came from outside Sara’s existing network.
Selected October sends put practical advice directly into readers’ inboxes.
Results supplied October 13, 2026; measurement cutoff not printed. These are issue-recipient counts, not total subscribers or a typical-send guarantee.
Read the October 5 issue ↗Sara built SellingSara around practical sales training, cold calling, and social selling.
Direct, energetic, and grounded in real sales conversations.
Sales reps, SDR leaders, founders, and teams looking for better ways to prospect, coach, and follow up.
Product demos, street interviews, and live challenges put sales tools into action.
Selected product demos, street interviews, and sales challenges.
Sara puts Fireflies.ai’s Voice Agent through her first-call questions, testing a practical use for AI in discovery.
Results: May 14, 2026.
Watch the sponsored post ↗
Strangers try a sales call on the streets of NYC, with Allo helping turn the challenge into a coaching moment.
Results: June 11, 2026.
Watch the sponsored post ↗
Five minutes between meetings becomes a hands-on prospecting challenge with Orum.
Results: September 23, 2026.
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Ten minutes of cold calling to pay for lunch: a sales challenge that leads into Money20/20.
Results: October 11, 2026.
Watch the sponsored post ↗Selected historical results; not typical results or forecasts. Paid and organic distribution are not separated.
From short-form demos to deeper sales education.
Practical product stories for sales professionals.
Creator-led demos, challenges, and street interviews.
Written product education and sales-team takeaways.
Hands-on education and conversations with the sales community.
Workshops and longer-term creator partnerships.
Partner with Sara on product stories, sales education, and hands-on demos.